Confessions of a Beauty Guru

I am a color cosmetics junkie through and through. I could spend hours upon hours in Sephora, wandering those colorful isles where the makeup literally jumps out at you. I even worked there and I could still wander the store on my days off, discovering new items as I flitted about the different worlds: color, skincare and fragrance. Ask me a question, I was quick on my feet. You have to be when you work in cosmetics. It's a league of its own and it is constantly changing.

Beauty is my passion -- my one true love. It will never betray me nor will it run away. Unlike men, makeup will always bring a smile to my face and brighten my day. I can easily convince myself I need the latest Smashbox innovative product, or that new purple shade of MAC eye shadow that has a hint more shimmer than the last. And don't get me started on pale lipsticks. After YEARS of thorough searching -- I even resorted to under eye concealer by Bobbi Brown -- I finally landed the perfect hue. And it is to that hue that I am forever loyal; just as I am to the many color cosmetics I use daily, the ones that overflow my polished makeup box I so dearly treasure.

My family calls it, "Putting on Caitie Woo." It's that long, 1-2 hour primping and pampering session I allot time for every morning before I leave my apartment. My friends say they never see me without my makeup. Even when I am running to the grocery store to buy soap, I glue on those false lashes -- flashes as I call them -- and wash my lips a pale peach. Makeup is a way of life; it's my own personal expression. I wear it not because I'm convinced I need it, but rather, because the rush of discovering a new color and applying it in a new look is incredibly intoxicating. I never leave my apartment without my makeup bag fully stocked in case of an emergency -- and trust me, there's been times that bulging, purple Betsey Johnson makeup case has come in handy. 

As a freelance makeup artist, and a slavish beauty guru, this blog spot is my opportunity to give away my tricks of the trade; an inside look at my love and hate relationship with old, current and upcoming products and trends; and to spread my passion for beauty to those that share it. For me, beauty is that little kid in the candy shop; overwhelmed, excited, anxious and so blissfully happy the world stops and nothing else exists but the opportunities to create art. That's what beauty is; it is a form of art that begins on the face and shines through the heart.

xoxo, caitie